This PW interview with Chris Anderson, about his new book Free: the future of a radical price, works as Cliff Notes -- read it if you think you won't get to the book. Read it to understand the value of free as a price point and a marketing tool (e.g., read chapters 1 - 5 online, get sucked into the plot, by the book).
(Rats. That's not the whole interview. Go to your paper Pub Weekly for May 18, page 22.)
Chris Anderson "discovered" the long tail, a concept I totally dig.
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2 comments:
A rebuttal to Anderson's thesis appeared in the Washington Post (sign in required)
I read The Long Tail about 5 years ago and have been recommending it ever since. Your the first person I know who admits to reading it.
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