Tuesday, April 28, 2009

Nothing New Under the Sun




A number of early motion picture shorts from the Library of Congress are now on YouTube. Clearly people have been into lol cat-type humor for nearly 100 years.

Thursday, April 23, 2009

"Teen Appeal"

Author John Green declares "teen appeal" something that "sounds to me like the name of the worst magazine ever" and he implies that it's used in the dumbing-down process, and shouldn't be. After all,

I may be alone in thinking this, but I believe that teenagers are far better readers than we often assume. (For example: I have received hundreds--not an exaggeration--of emails from teenagers telling me how much they love Octavian Nothing. You will recall, as I do with considerable consternation, that I did not write Octavian Nothing.)


More here, his blog entry for the Battle of the Kids' Books.

Wednesday, April 22, 2009

Week 10: Tagging

Tagging can play a useful role in finding stuff.

Controlled vocabularies save the day in nuanced cases (to differentiate a synonym of "floodgate" from "Watergate Affair 1972-1974"), but what speaker of American English will think of the search term "cookery" to get herself to the 641s? If members added tags to our OPAC they could find things using terms meaningful to them. Subject tracing would remain, of course, for authority on the item's "aboutness."

If HCPL YA staff shared a common Flickr account for posting images on our YA webpages, we would tag pictures. That way, we could create a slide show of, say, Free Comic Book Day activities across the County.

A while ago, Platinumb showed me how she used delcious to keep sites handy for use at the reference desk (DU's bookmarks). Eventually, I started one for North Park. I add sites at least once a week using the buttons I added to my browsers, but I consult it only once every ten days or so. I don't think the rest of the staff find it a useful tool, so it fails to bring together the little gems each of us know.

As we did this exercise, Platinum cued me in on some advanced techniques like bundling ("broad terms" for you fans of cataloging) and networking. I networked Norton Park (in my mind that's what nortpark means, but that's a whole 'nother story) to DU and TW. Norton hasn't tagged anything "demographics" but those libraries did. After a search of our bookmarks got no hits, I clicked "network" just under our name and got suggestions from colleagues! Way cool.

North Park's reference staff tags posts in our blog so we can get back to them quickly. A common FAQ: how do I fix it when the image on a public PC's monitor gets rotated 90 or 180 degrees?

In the last 5 - 6 years, tagging has gone from a "controversial" topic in library school classes to something I do daily.

Monday, April 20, 2009

Clean Windows?

Short AP article here on some Windows 7 features. A theme seems to be that they "mak[e] Windows 7 quieter than Vista" and trust people to do things like right click to see what an icon can do.

Saturday, April 18, 2009

Week 9: Social Networks

What I did this week:
  • Used LinkedIn as a test case for a feature I don't often use -- the one that checks my email address book for people I know. I wasn't surprised that it turned up only one person: I was surprised by who it was.
  • Read the tips for using Facebook professionally -- I am test driving the To Do List app.
  • Noted for the umpteenth time that "personal" and "professional" use of Facebook (FB) intertwine. College classmate / YA author Leigh hipped me to a virtual YA event. In any 2 week time span, nearly every librarian friend posts a link or an article of professional interest.
  • The Top Ten FB Apps for Librarians mostly look like tools I would use if HCPL had a FB presence.
  • Signed up for Shelfari app for FB without reading all the comments first: oops. If the only thing folks have said for 3 days straight is, "hey it won't show up on my profile!" then there's no point to getting it.
A conversation the other day with Helen emphasizes how FB could be a PR machine for HCPL. We had been talking about Etsy, then looked at Style together (because FB told me someone I know is in this issue). On our way to the right page, Helen noticed Etsy's logo in an ad and I recognized the graphics for the ad -- because my FB friend is contributing to the craft event it advertises and I had seen the event's graphic attached to my friend's name on FB.

By promoting her involvement with the event, my FB friend helps create buzz about it: not only have I seen an ad, someone I know is involved and suddenly I am thinking about going. How great would it be if library events had that buzz and cache? If people friend (it's different for places / businesses than people, but I'll use that word) the library, then we would promote events to them. If someone indicates they are attending an event, then everyone they know would see our logo and a message like "attending book club tonight" or "going to environmental film program at Tuckahoe" and a whole new image of who we are and what we do emerges.

PR always means getting your name out via different media: an article in the paper and TV coverage; a listing in Connections and a flyer posted in YA. Social websites are just one more format. (More on branding with FB, here.)

Friday, April 10, 2009